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Mexico’s big-name destinations live up to their reputations, with vibrant art and architecture, incredible cuisine, world-class shopping, and swaths of beach or jungle — but head off the beaten track and you’ll discover a whole new side to Mexico that is just as enticing.

You’ve seen Manhattan’s Fifth Avenue in film and on TV, but how much do you know about the other Fifth Avenue, south of the border — Playa del Carmen’s Quinta Avenida? Check out our guide to this shopping street in the heart of the Riviera Maya city’s downtown, which is every bit as trendy and cosmopolitan as its stateside counterpart.